Slurm

Slurm, the number-one soft drink of the future, is refreshingly addictive. It is produced in a factory on the planet Wormulon by a race known only as the Slurm Worms. Their corporate mascot is Slurms MacKenzie, "The Original Party Worm". However, the Planet Express crew discovered it actually comes from a giant worm's behind.

Fry is a huge Slurm fan, and rarely goes more than 12 minutes without one.

Types of Slurm

 * Slurm Medicinal Tonic: Slurm in the 2850s was sold as a medicine (much like Coca-cola and Pepsi in the late 1800s).
 * Regular Slurm: The soft drink which is the most common type of Slurm
 * Slurmee: A frozen version of Slurm similar to the Icee, Slushee and Slurpee ice drinks on Earth, as well as the Squishee in The Simpsons.
 * Slurm river: Liquid used for the river on the Slurm tour that looks like Slurm but doesn't taste like Slurm
 * Royal Slurm: A purple liquid which turns people into a Slurm Queen
 * Super Slurm: So delicious that people cannot resist it and will drink it until they explode
 * New Slurm: A hypothetical beverage that would've been produced by Leela, had she been successfully transformed into a Slurm Queen by the royal slurm. Because she wasn't true worm royalty, her Slurm would have tasted awful, allowing the company to make millions by re-releasing the old flavour as 'Slurm Classic'. This concept mocks New Coke and the alleged conspiracy that some people believe was behind its creation.
 * Diet Slurm: A version of Slurm that presumably has less sugar and calrories. When mixed with Mentos it creates a geyser-like phenomenon, much like this.

Slogans

 * Drink Slurm!
 * Slurm: It's Highly Addictive!

Creation
Throughout the tour, Glurmo is very evasive about the nature of the secret ingredient. After exploring the factory's off-limits areas, the crew discovers that the drink is actually produced by a giant Slurm Worm, known as the Slurm Queen. She secretes the Slurm through an orifice in the end of her tail, much the way bees secrete honey. In fact, this is so similar that Slurm Queens produce "Royal Slurm" much as queen bees can produce royal jelly, which, if eaten, changes a larval bee into a queen. This disgusting revelation leads the Professor to attempt to get the Slurm banned, but Fry is so addicted, that he foils this attempt, and continues drinking Slurm whenever possible.

Trivia

 * "Slurm" is a registered trademark of 20th Century Fox
 * The font used for the Slurm logos is "Cooper Black" &mdash; the same font used for the opening credits of the show "Cheers".

Appearances
Technically, Slurm appears in every episode and film of Futurama, but here are more important appearances.